Virtually every company, no matter how big or small, requires a web presence of some sort to stay relevant in today’s digitally-driven era. However, having a strong, effective presence means more than just a simple website. To rank positively in search engine results pages, or SERPs, it’s important to address all major factors Google takes into account when ranking. A big part of that? Mobile compatibility.
Why Mobile Matters
Though the mobile web has transformed the way modern consumers and businesses function online, it’s a relatively young concept to Internet marketing. While mainstream phones were able to handle rudimentary web-based tasks beginning in the early 2000s, the popularity of BlackBerry devices with web access starting in 2002 and the inception of the iPhone in 2007 paved the way for the modern smartphone.
Today, the mobile web is dominant, driving a majority of web traffic in Canada and around the world, with over 3.5 billion unique mobile web users in total. Over 76% of Canadians have smartphones, and, on average, users spend nearly 70% of media time on their phones. A majority of web traffic is now on mobile devices as well; mobile searches first surpassed desktop use in 2016.
Further, one third of mobile web users report researching purchases via a mobile website first. And usability is key, with 57% of mobile web users unwilling to recommend businesses with poor mobile sites to friends and family.
The Benefits of Mobile Friendly Websites
While mobile browsers can certainly access desktop sites, the capabilities of a mobile browser versus a standard desktop browser are quite different. From screen size to use of plugins, a lot gets lost in translation from one device to another. Or, at least, a lot gets lost when a site isn’t designed to work seamlessly across multiple devices. Here’s what you can gain by prioritizing an effective mobile webpage.
Increased Search Results Rankings
There’s no way around it: Google loves mobile. The search engine giant announced an enhanced focus on mobile websites in 2015 with an updated algorithm that actively demoted desktop sites in mobile search results. Later on in 2018, even more changes are coming; starting in July, Google is going to begin including mobile site speed in rankings. With an optimized site that meets speed requirements, businesses can easily achieve a leg up over the competition.
Improved User Experience
Some desktop sites show up appropriately on a mobile device, but many do not. Seeing all features involves scrolling side to side and zooming in, creating an unpleasant experience for those looking for specific functions. A mobile site provides a much better user experience, including all necessary information in a streamlined and easy-to-use format. When visitors don’t have to work so hard to find information, they’re more likely to appreciate what you have to offer.
Better Suited to Consumer Behavior
Mobile customers don’t behave in the same ways as desktop customers. While laptops and desktops are ideal for more in-depth use, mobile customers are often less likely to devote substantial time to reading, searching, and research. Mobile sites are better suited for this purpose, providing a high-level look at site content perfect for a mobile screen. Mobile friendly websites are also quicker to load, which is a benefit – one study found that 40% of mobile users will abandon a site that takes more than three seconds to load.
Find Your Perfect Mobile Site
A mobile website absolutely matters, but a fast, efficient, and high-quality mobile site matters even more. If you’re struggling to see results on your mobile page or are still attached to your desktop design, it’s time to get help from the pros. The right web developer in Toronto can help you transform your site, ensuring you’re prepared for any traffic, no matter where it’s coming from. From a responsive design to a separate mobile platform, a great development team is the first step toward a successful site.
When you want the best web design Toronto has to offer, we’re here to help. Drop us a line today and let the ClearSolid team show you just how important a mobile site can be.