and services online. If you’ve ever bought software or
music online, you’ll know that the reach of e-commerce has
widened beyond anticipation. Especially now that we
have smart phones and tablet PCs and no local Blockbuster.
Nowadays, you can even buy your groceries online.
Wonder what your great grandmother
would think about that!
THINGS TO CONSIDER
Before you jump in and start setting up your site with a shopping cart, there are some important things to consider about your business and the products you’re selling. Start by asking yourself the following questions:
CHOOSING A SAFE AND SECURE PAYMENT PROCESSING SYSTEM
It is crucial that all online payment transactions be secure, sturdy and seamless. Unfortunately, with the increase in online payments, there has also been an increase of credit card fraud.
As a reliable e-business, you will want your customers to experience safest online monetary transactions. With this in mind, there are primarily two ways in which your customers can purchase from your website.
THE SIGNIFICANCE OF SSL
When a customer enters credit card details on a merchant website or pays using PayPal, their confidential information is encrypted using a high-security protocol called Secure Sockets Layer (SSL).
Such an encryption ensures that sensitive data is not tampered with or misused.
Look for an SSL certified vendor while purchasing any product/service online to ensure confidentiality and security.
If your business website is SSL certified, your customers feel confident and secure trading with you and part with sensitive information more readily than otherwise.
If you’d like to enable SSL on your website, you’ll need to purchase a certificate from an SSL provider, which will then be installed on your web server. When ordering the certificate, you’ll provide all your company details, which will then be verified and upon approval, you’ll be issued with an SSL certificate.
There is an annual fee for an SSL certificate from the provider as well as additional charges for installing and configuring the certificate onto your web server.
To expand your market online, e-commerce definitely deserves to be included among the very basic necessities of life (the basic necessities being food, shelter and shopping, of course). So, give us a call and we’ll work out the best solution for your organization. Let’s get your customers shopping to ensure that you have food and shelter! A vacation or two couldn’t hurt either, and we think you’d look really good in a Ferrari too!