One of the first things an entrepreneur should give a lot of initial thought to is the brand’s logo. How do you want to be perceived? How do you want to impact consumers? Who is your audience? These are all questions you should answer for yourself before creating a logo, as this is the most important graphic element that will either impact consumers or keep them walking. Whether you are creating your logo internally or hiring a graphic designer, it is important to have a strong, clear vision.
The font you use on your company’s promotional materials, signage, online elements, etc., is the next most important design aspect. For example, see how the fonts below change your perception of ClearSolid. They may even give you the impression that the brand (if one did not know better) provides different products or services.
The font also can provide a sense of trust for your brand. A strong, clean, font is key to a consumer resonating with your company over your competition. See below.
The clean, Sans Serif font is clear and professional, while say a ‘Comic Sans’ type font looks amateur and juvenile. There are many websites for you to browse which have downloadable fonts available, and when you hire ClearSolid, we ensure you will have a variety of options!